This copy supported the rollout of Wunmi Mosaku’s cover story as part of the Sinners campaign with Warner Bros and published as a collaboration post alongside the film’s official Instagram. The post was intentionally timed to the Blood Moon to reflect themes of transformation, spirituality, and renewal tied to both the film and Mosaku’s preparation for her role.

The copy connected the lunar moment with Mosaku’s exploration of Yoruba Ifa and Hoodoo spirituality, framing the cover as a cultural and narrative moment rather than a standard promotional post. The collaboration format raised the stakes for accuracy, tone, and alignment, requiring copy that could live seamlessly across brand, studio, and talent-facing platforms.

This copy positioned Chloe Bailey at a moment of growth and self assurance, highlighting her ability to navigate visibility, confidence, and creativity on her own terms. The language framed her career as multifaceted, tying together her acting work in Peacock's Fight Night, her evolving public image, and her return to music without reducing her to a single narrative.

The writing emphasized agency and intention, presenting Chloe as a woman embracing duality and allowing herself to shine while inviting audiences into the next chapter of her career.

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Cultural Recognition and Campaign Adjacency: British Men Gallery

Impact:  90.7K likes · 1,812 comments · 45.5K shares · 1.7M total Views

This caption blended Black American internet slang with Black British vernacular to create a sense of shared humor and belonging. The post ran during the same season as our Sexiest Man of the Year campaign which featured British heartthrobs including Anthony Joshua, Damson Idris, Aaron Pierre, and others. Audiences were already thinking about these figures which strengthened recognition and encouraged repeat engagement. The phrasing became a shareable inside joke that spread beyond our core following and circulated through timelines, stories, and group chats.

Participation Writing: Knockout Campaign Opener

Impact: 

This opener introduced a multi-round poll and set the tone for the full bracket. The question plus playful credential created a voice that was easy to repeat. It established a format that allowed follow-up posts to feel connected. The line helped create a cycle of returning engagement because audiences expected more rounds and wanted to support their favorites.

Campaign Disruption: Anthony Joshua Wild Card

Impact: 13.9K likes · 229 comments · 1,400 shares  · 294,000 views
This line redirected an in-progress campaign after Anthony Joshua’s fight weekend. The copy treated the situation with a playful seriousness that matched audience energy. It shifted the direction of the campaign without breaking the structure and encouraged comments, shares, and votes. The call to participate kept momentum high and gave followers a reason to return.