HelloBeautiful Digital Covers

Delivering commercial interiors

Lead the social strategy for HelloBeautiful digital cover launches, drive traffic to cover story on HelloBeautiful.com, increase brand awareness and audience engagement

• Collaborating with video and production team to obtain all video and social assets prior to launch
• Writing engaging social copy that aligns with each cover story
• Utilizing the Instagram collaboration feature to engage the talent's following , and drive them to the cover story and other editorial features on #HelloBeautiful.com

In previous launches, cover talent would repost HelloBeautiful covers on their social platforms, garnering most of the engagement on their individual social channels.

As the social strategy lead, I implemented the Instagram collaboration feature to increase traffic and engagement from the cover talent's audience.

Marsai Martin Digital Cover

• The Instagram collaboration with Marsai Martin resulted in over 1 million impressions, 140K+ engagements and 1M + impressions
• Across Instagram, Facebook, and Twitter, the Marsai Martin cover garnered 1, 549, 948 impressions, 156, 336 engagements, and 1660 social post clicks, making this launch the highest-performing HelloBeautiful digital cover of 2022

• HelloBeautiful’s digital cover, feauring Tia Mowry, resulted in over 460,000 impressions
• Across Instagram, Facebook, and Twitter, the Tia Mowry cover garnered 580,535 impressions, 28, 872 engagements, and 413 post clicks,

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